ICEF’s 2025 global research makes one thing clear: international students are changing. Today’s learners — especially those aged 7–17 — are no longer just looking for a study destination. They’re searching for an experience. According to the ICEF Insights 2025 report, students are driven by emotional connection, cultural relevance, and personal growth — and agents are now prioritising programmes that deliver on those values.
For school groups, Hua Hin, Thailand, offers the ideal blend of what students want most: safe environments, friendly locals, meaningful cultural immersion, and high-quality English tuition. Dragon Study Tours is at the centre of this shift — responding directly to the needs outlined in ICEF’s latest analysis.
One of the most important insights from the report is that students expect faster responses, personalised support, and visible care. 85% of prospective learners expect a reply to their enquiry within 24 hours. Dragon Study Tours works only with closed groups and recruitment partners — ensuring fast communication and a high-quality, structured experience for both students and leaders from the very first contact.
The report also highlights growing interest in “pathway” style experiences that combine short-term English learning with long-term exam or academic goals. Dragon’s programmes are built around this model — students prepare for IELTS, Trinity, and ESB oral exams in morning classes, then explore Thailand’s language and culture through well-supervised excursions and workshops.
In line with ICEF’s findings, students are increasingly prioritising comfort, routine, and safety. Hua Hin is a beach town with no high-rise skyline or chaotic city sprawl. There’s no commuting, no late-night distractions, and no tourist zone overwhelm. Everything is under one roof, with 24-hour staff on site — including a night manager.
ICEF’s call to action is clear: providers must adopt a “student-first mindset.” This means offering not just education, but emotional connection, clear expectations, and support every step of the way.
That’s exactly what Dragon Study Tours offers in Hua Hin — and why it represents the future of group English language travel for younger learners.
