The ICEF Insights 2025 edition dedicates an entire feature to one major shift in international education: precision targeting. As the cost of travel rises and visa scrutiny increases, institutions that succeed are those that know exactly who their programmes are for — and communicate it clearly. At Dragon Study Tours in Hua Hin, Thailand, this approach is already embedded in the model.
ICEF explains that vague, mass-recruitment approaches are leading to mismatches — with students enrolling in unsuitable programmes, visa refusals climbing, and agents seeking more accountability from schools. In contrast, targeted, age-appropriate, closed-group programmes are gaining popularity, especially those that provide cultural immersion alongside structured language tuition.
Dragon Study Tours offers closed-group English language camps for learners aged 7–13 and 13–17, with timetables built around the maturity and academic level of each group. There are no mixed-age, multi-level classrooms. No “one-size-fits-all” curriculum. Instead, the programme is tailored in advance with the sending school or agent.
This precision doesn’t just improve student outcomes. It increases trust. ICEF’s data shows that the most successful partnerships in 2025 are built on transparency — outlining student profile, academic expectations, accommodation details, and safeguarding protocols upfront. Dragon delivers exactly that, with a detailed pre-arrival process and a student-first approach throughout the stay.
Precision also improves operational efficiency. Because Dragon Study Tours works exclusively with closed groups, every schedule is pre-approved, and every class is capped. This ensures resources are used effectively — from native speaker instructors to entrance exam preparation for exams like IELTS, Trinity GESE, and ESB Speaking.
As ICEF writes, schools that “recruit with purpose and process” are not only seeing better satisfaction — they’re also enjoying smoother visa approvals, fewer cancellations, and stronger long-term agent relationships.
In 2025, precision beats promotion. Dragon Study Tours is proof that when you know who you’re built for, your message becomes stronger — and your outcomes follow.
